Multidisciplinary creative

Hi i’m Ed, a Creative Director based in London, with expertise in product marketing, brand, creative advertising and content creation - designing products that solve customer pain points, packaging them for a defined audience and successfully communicating their selling points through compelling content.

✓ Product & Strategy

✓ Creative

✓ Writing

✓ Design

✓ Video

Worked with global brands:

✓ Product & Strategy

UI/UX Design Proposition Development Go-to-market Strategy

✓ Creative

Award-winning campaigns

✓ Writing

Copywriting Scriptwriting

✓ Video

Directing Editing Producing

✓ Design

Brand Website Collateral

Co-founded a creative agency

Built a watch brand Designed 4 Collections Sold worldwide

Paint & sell my artwork

Skillset:

  • Product Design UX/UI

  • Product Marketing

  • Brand Strategy, Positioning & Messaging

  • Branding

  • Graphic Design & Illustration

  • Web Design

  • Event Design & Management

  • Marketing Strategy

  • Media Planning

  • Art Direction

  • Copywriting

  • Scriptwriting

  • Film Direction

  • Video Editing

  • Production

  • Styling & Photoshoots

  • Photography

Clear communication requires the perfect balance of verbal vs visual

My unique skillset of strategy, art direction, copywriting, design & video allows me to communicate the value of products in the most compelling and digestible way.

My process starts with developing a complete understanding of a product, competitors and customer pain points. These findings inform the creation of strong products, brands, messaging frameworks and informed go-to-market strategies.

I combine this strategic product marketing expertise with a broad executional skillset to conceptualise and bring insight—driven creative concepts to life. I’m also experienced in building creative teams, of copywriters, videographers and designers, to produce successful marketing content and creative campaigns that engage a defined audience across multiple channels.

In 10 years I have worked for agencies, such as Ogilvy, as well as leading teams in-house as a Creative Director.