A multidisciplinary creative based in London

I’m an analytical, conceptual and executional Creative Director with expertise in product marketing, brand positioning and creative advertising - designing unique products that solve problems, packaging them for a defined audience and successfully communicating their selling points with value-based messaging / content.

In 10 years I have:

  • Worked for agencies, such as Ogilvy, as an Art Director / Copywriter

  • Led teams in-house as a Creative Director

  • Founded my own watch company & sold worldwide

  • Co-founded Boulder Creative - a creative agency specialising in design, video and creative advertising

  • Painted and sold oil paintings

Unlike a conventional Analyst, Product Marketer or Strategist, I also have a broad executional skillset, including graphic design, copywriting, art direction, videography and creative advertising. This allows me to bring product and marketing concepts to life myself and execute successful go-to-market strategies.

My process starts with developing a complete understanding of product, researching competitors and speaking with customers. These insights help me to build strong brands and messaging frameworks, as well as creating informed creative executions that are based on cultural insights. I use this framework to inform the creation of a marketing strategy and subsequent campaigns, that engage a defined audience across multiple channels.

  • PRODUCT DESIGN UX/UI

  • PRODUCT MARKETING - e.g. COMPETITOR ANALYSIS

  • BRAND STRATEGY + POSITIONING + MESSAGING

  • BRAND DESIGN

  • MARKETING STRATEGY + CAMPAIGN PLANNING

  • CREATIVE ADVERTISING - ART DIRECTION

  • COPYWRITING + SCRIPTWRITING

  • FILM DIRECTION + PRODUCTION

  • STYLING + PHOTOSHOOT DIRECTION

  • VIDEO EDITING

  • DESIGN - e.g. WEBSITE, EVENTS, PRINT

  • PHOTOGRAPHY + ILLUSTRATION