Happy Payday Monzo Day
Insight: Banking campaigns are often very focused on communicating flexibility, ease, personalisation, control etc - so they lose sight of where true happiness lies in banking.
Campaign: A countdown campaign that owns payday, making Monzo synonymous with the happiest day of people’s month.
The campaign celebrates the relatable ups and downs of the monthly pay cycle, through multiple social executions and influencer amplification.
Users are rewarded by Monzo each month, elevating their pay day experience and cementing Monzo as the feel good bank.
Date
Jun 2025
Brand
Monzo
Recruitment Reimagined
A brand identity and campaign that I pitched to Jack & Jill, an AI recruitment company that are revolutionising job-hunting and headhunting.
The key for them building a strong brand is creating a unique, engaging and inclusive character identity for Jack & Jill - two characters that amalgamate the best traits of recruiters.
Realistic Humans + Stylised Cloud Environment
Message: The sky is the limit.
Fulfil your dreams: Reimagine your career & strive for greater things.
Clarity: Clear your mind
Space: Time & place to consider your options
Blue Sky Thinking: Think outside of the box
Peace of mind: Unclutter your hiring or application process
Date
July 2025
Brand
Jack & Jill
Love knows no bounds
People are opinionated about food. Just look at the pineapple on pizza debate. This ad series for #Heinz ketchup explores the boundaries of what's acceptable, conjuring an emotional response and heated discussion.
How deep is your love for Heinz?
Date
July 2025
Brand
Heinz
You can do it Gary
No Gary..
An extension of the ‘you can do it’ campaign, which uses AI to demonstrate the eternal need for B&Q, fixing and building.
Date
July 2025
Brand
B&Q
Depend on Pendleton
An ad campaign concept I pitched to James Pendleton, a large estate agent based in the South East of England.
Message: You can rely and trust James Pendleton to sell your house, because our agents have all the right qualities.
Date
2021
Brand
James Pendleton
Love is metres away
Date
Apr 2020
Brand
Tinder
Every baby deserves the royal treatment
Every year, thousands of new parents step outside of the Lindo Wing of St. Mary's Hospital, for the first time with their new baby. However, it’s just the royals that are made a fuss of.
Campaign Idea: I pitched this idea to Baby Dove (which they tried to run) capturing another set of new parents leaving the wing and celebrating them on the inside cover of the Metro.
The message: Every baby is precious and all parents deserve the royal experience.
Date
2019
Brand
Dove
Privacy Matters
Matterport is the market leader of real estate content and Giraffe360’s largest competitor. In 2024 their policies around data and ownership of content were criticised publicly. Leaving Giraffe360 with a window of opportunity to demonstrate their moral stance on the matter.
Date
2024
Brand
Giraffe360
3D Property Camera Packaging Design
Giraffe360 cameras scan houses to create floor plans, virtual tours and other property marketing content.
The cardboard boxes that the cases arrived in were boring. So I decided it was time to create something shareable, which communicated the value of the product.
Date
2023
Brand
Giraffe360
The stage is yours
Square hardware supports and enables small businesses to accept payments. How do you convey this platform for growth?
Idea: Use the Metro cover to advertise multiple small businesses, demonstrating the platform that Square provides.
Date
2019
Brand
Square
Unaffordable Art Fair
The ‘Affordable Art Fair’ ironically sells very expensive art.
I decided to call bullshit and create an art platform that unashamedly embraces the price of good art. The platform could become a social phenomenon and create a new form of luxury identity.
Date
2022
Brand
Concept
ChatGPT 5.0
A reactive social post that advertises the release of ChatGPT 5.0, which has the ability to complete longer and more complex tasks than previous versions.
Date
2025
Brand
OpenAI
