A full lifecycle creative

Hi i’m Ed, a Creative Director and Product Marketer based in London, with expertise in product, brand, positioning, GTM, creative advertising and content creation. I identify customer pain points and insights, to creatively communicate the value of products. I then use AI tools to produce and test scalable content more efficiently.

✓ Product, Positioning & Messaging

✓ Brand Design

✓ Creative

✓ Video

✓ Content

Worked with global brands:

✓ Product Marketing

Research & Analysis
UI/UX Design Proposition Development
Positioning
Go-to-market Strategy

✓ Brand Design

Brand
Guidelines
Website
Collateral

✓ Art Direction & Copywriting

Award-winning campaigns

✓ Video

Scriptwriting
Directing
Editing
Producing

✓ Content

Ads
Social Media
Sales Enablement
Onboarding
Events etc

Previously..

Built a watch brand Designed 4 Collections Sold worldwide

Previously..

Ran a creative agency

I paint & sell my own artwork

Full skillset:

  • Product Design UX/UI

  • Product Marketing

  • Brand Strategy, Positioning & Messaging

  • Branding

  • Graphic Design & Illustration

  • Web Design

  • Event Design & Management

  • Marketing Strategy

  • Media Planning

  • Art Direction

  • Copywriting

  • Scriptwriting

  • Film Direction

  • Video Editing

  • Production

  • Styling & Photoshoots

  • Photography

Why me?

Clear communication = Perfect balance of the verbal + visual

My unique skillset of strategy, art direction, copywriting, design & video allows me to communicate the value of products in the most compelling and digestible way.

My process starts with developing a complete understanding of a product, competitors and customer pain points. These findings inform the creation of strong products, brands, messaging frameworks and informed go-to-market strategies.

I combine this strategic product marketing expertise with a broad executional skillset to conceptualise and bring insight—driven creative concepts to life. I’m also experienced in building creative teams, of copywriters, videographers and designers, to produce successful marketing content and creative campaigns that engage a defined audience across multiple channels.

In 10 years I have worked for agencies, such as Ogilvy, as well as leading teams in-house as a Creative Director.