Product Marketing Lead

✓ Analytical: love analysing products, markets, pop culture and customers
✓ Creative: create products that fill gaps in the market
✓ Strategic: launch successful GTM strategies
✓ Executional: analyst, strategist, art director, copywriter & designer
✓ Clear Communicator: balance verbal + visual
✓ Connect Teams: build cross-functional frameworks
✓ AI-First: streamline processes and scale outputs
✓ Entrepreneurial: founded two companies
✓ Leader: managed teams of 16+ people
✓ Growth Driven: X4 ARR at previous company

5+ years building PMM functions in tech

  • Design, position, roadmap and launch products that solve customer pain points

  • Convey products’ value to a defined audience through clear visual and verbal communication

  • Bridge teams (Product, Marketing, Sales, Ops and CS), by building cross-functional frameworks and communication channels, to devise a single operating cadence and strong GTM strategies

  • ✓ Market & Customer Research

    Develop a complete understanding of product, market, competitors & customer pain points

  • ✓ Design, Positioning & Messaging

    Conceptualise & design products that fill gaps in the market. Package & communicate their value

  • ✓ Roadmapping & Cadence

    Own Sacks cadence cycle for product delivery

  • ✓ Go-to-market Strategy (GTM)

    Collaborate with teams to devise a single operating cadence, launch effective GTM strategies & maximise sales

  • ✓ Launch Campaigns

    Lead product launches and create award-winning campaigns that drive signups

  • ✓ Sales Enablement & Content Creation

    Create assets for all marketing, sales and onboarding channels - Design, Copy & Video

Conceptualise products that fill gaps in the market

Own Sacks cadence
& roadmap delivery

  1. Planning & hitting unmoveable deadlines for quarterly development and new product releases

  2. Delivering market-facing launches (events) each quarter - to focus development prioritisation and gather market feedback

Product Launch Expert

Write, direct, produce & present launch events

Award-winning campaigns that drive growth

Sales enablement for all channels

✓ Sales Decks
✓ Event Collateral
✓ Video Tutorials
✓ Email Templates
✓ Case Studies
✓ Product Guides

Content King

✓ Art Director
✓ Copywriter
✓ Designer
✓ Film Director
✓ Producer

Skillset

Product

  • Product Design UX/UI

  • Positioning & Messaging

  • Proposition Development

  • Go-to-market Strategy

Marketing & Content

  • Digital Marketing

  • Media Planning

  • Social Media & Influencers

  • PR Comms

  • Events

Design

  • Brand Design

  • Art Direction

  • Graphic Design & Illustration

  • Web Design

Copywriting & Messaging

  • Copywriting

  • Scriptwriting

Video

  • Film Direction

  • Video Editing

  • Production

  • Styling & Photoshoots

  • Photography