Design, position & launch products

that solve customer pain points.

5+ years building
Product Marketing functions in tech

✓ Analytical: Products, markets, culture and customers
✓ Creative: Create products that fill gaps in the market
✓ Strategic: Launch successful GTM strategies
✓ Executional: Art director, copywriter, designer & producer
✓ Visual & Verbal Communicator - Convey products’ value
✓ Connect Teams: Build cross-functional frameworks
✓ AI-First: Streamline processes and scale outputs
✓ Leader: Managed teams of 16+ people
✓ Growth Driven: X4 ARR at previous company

Process

  • Develop a complete understanding of product, market, competitors & customer pain points.

  • Conceptualise & design products that fill gaps in the market. Package & communicate their value.

  • Own Sacks cadence cycle for product delivery:

    • Planning & hitting unmoveable deadlines for quarterly development and new product releases

    • Delivering market-facing launches (events) each quarter - to focus development prioritisation and gather market feedback

  • Collaborate with teams to devise a single operating cadence, launch effective GTM strategies & maximise sales.

  • Lead product launches and create award-winning campaigns that drive signups.

  • Create assets for all marketing, sales and onboarding channels - Design, Copy & Video.

Conceptualise products that fill gaps in the market

Launch Events:
Write, direct, produce & present

Award-winning campaigns that drive growth

Design
sales enablement
for all channels

✓ Sales Decks
✓ Event Collateral
✓ Video Tutorials
✓ Email Templates
✓ Case Studies
✓ Product Guides

Content King

✓ Art Director
✓ Copywriter
✓ Designer
✓ Film Director
✓ Producer

Skillset

Product

  • Product Design UX/UI

  • Positioning & Messaging

  • Proposition Development

  • Go-to-market Strategy

Marketing & Content

  • Digital Marketing

  • Media Planning

  • Social Media & Influencers

  • PR Comms

  • Events

Design

  • Brand Design

  • Art Direction

  • Graphic Design & Illustration

  • Web Design

Copywriting & Messaging

  • Copywriting

  • Scriptwriting

Video

  • Film Direction

  • Video Editing

  • Production

  • Styling & Photoshoots

  • Photography