Product Marketing Lead
Strategic PMM with executional skillset
5+ years leading product marketing functions in tech
Create products that solve customer pain points, conveying value to a defined audience through clear visual and verbal communication
Bridge product, marketing, sales and CS to roadmap, deliver and market products through effective sales enablement material and results driven campaigns
-
✓ Market & Customer Research
Develop a complete understanding of product, market, competitors & customer pain points
-
✓ Design, Positioning & Messaging
Conceptualise & design products that fill gaps in the market. Package & communicate their value
-
✓ Roadmapping & Cadence
Own Sacks cadence cycle for product delivery
-
✓ Go-to-market Strategy (GTM)
Collaborate with teams to devise a single operating cadence, launch effective GTM strategies & maximise sales
-
✓ Launch Campaigns
Lead product launches and create award-winning campaigns that drive signups
-
✓ Sales Enablement & Content Creation
Create assets for all marketing, sales and onboarding channels - Design, Copy & Video
Conceptualise & package products that fill gaps in the market
Own Sacks cadence & roadmap product delivery
Planning & hitting unmoveable deadlines for quarterly development and new product releases
Delivering market-facing launches (events) each quarter - to focus development prioritisation and gather market feedback
Bridge teams to devise a single operating cadence & GTM strategy
Product launch expert: Write, direct, produce & present launch events
Create award-winning campaigns that drive growth
Content King: Create enablement for all sales & marketing channels
✓ Copy ✓ Design ✓ Video
Why me?
✓ Clear Communicator - verbal + visual
✓ Customer-obsessed - inquisitive
✓ Creative - bring ideas to life
✓ Autonomous - entrepreneurial
✓ Leader - managed teams of 16+
Skillset
Product
Product Design UX/UI
Positioning & Messaging
Proposition Development
Go-to-market Strategy
Marketing & Content
Digital Marketing
Media Planning
Social Media & Influencers
PR Comms
Events
Design
Brand Design
Art Direction
Graphic Design & Illustration
Web Design
Copywriting & Messaging
Copywriting
Scriptwriting
Video
Film Direction
Video Editing
Production
Styling & Photoshoots
Photography
