Creative Product Marketing Lead

I have 12+ years experience as a product designer, marketeer and advertising creative. For the past 5 years I have built and led product marketing functions in SaaS tech, successfully creating products with a clear purpose that solve customer pain points, aligning them with the market and effectively communicating their value through creative content and results driven campaigns.

✓ Research & Analysis

✓ Design, Positioning & Messaging

✓ Roadmapping & Cadence

✓ Go-to-market Strategy

✓ Campaigns & Content Creation

✓ Analysis (Product & Strategy)

✓ Research & Analysis

Develop a complete understanding of products, markets, competitors and the pain points of defined customers.

✓ Design, Positioning & Messaging

Conceptualise & package products that fill gaps in the market

✓ Roadmapping Product Dev.

Own Sacks cadence cycle for product delivery

  1. Planning & hitting unmoveable deadlines for quarterly development and new product releases

  2. Delivering market-facing launches (events) each quarter - to focus development prioritisation and gather market feedback

✓ Go-to-market Strategy

Collaborate with teams to devise a single operating cadence & launch strategy

✓ Product Launches

Write, direct, produce & present launch events

✓ Campaigns

Create award-winning campaigns that drive awareness and signups

✓ Content Creation

Create assets for all sales & marketing channels

✓ Copy ✓ Design ✓ Video

Why me?

Great product marketers gather & evaluate information, solve problems, devise groundbreaking solutions and apply knowledge in real-world contexts. My unique analytical, strategic and creative skillset allows me to think critically, bring concepts to life visually, as well as communicating the value of products in the most digestible and compelling way, by achieving the perfect balance of verbal vs visual communication.

  1. Design unique products that solve customer pain points

  2. Communicate their value through compelling messaging & content

  3. Maximise sales with effective go-to-market strategies

Skillset

Product

  • Product Design UX/UI

  • Positioning & Messaging

  • Proposition Development

  • Go-to-market Strategy

Marketing & Content

  • Digital Marketing

  • Media Planning

  • Social Media & Influencers

  • PR Comms

  • Events

Design

  • Brand Design

  • Art Direction

  • Graphic Design & Illustration

  • Web Design

Copywriting & Messaging

  • Copywriting

  • Scriptwriting

Video

  • Film Direction

  • Video Editing

  • Production

  • Styling & Photoshoots

  • Photography