Product Marketing Lead

I design, position & launch products

Following 12+ years in product design, marketing and creative, I have spent the past 5+ years building and leading product marketing functions in tech, working with multiple product lines to successfully create solutions that solve customer pain points. I then work to convey the value of these products to a defined audience through clear visual and verbal communication. I specialise in collaborating with leadership across businesses to effectively roadmap, deliver and market products through creative content and results driven campaigns.

  • ✓ Research & Analysis

    Develop a complete understanding of product, market, competitors & customer pain points

  • ✓ Design, Positioning & Messaging

    Conceptualise & design products that fill gaps in the market. Package & communicate their value

  • ✓ Roadmapping & Cadence

    Own Sacks cadence cycle for product delivery

  • ✓ Go-to-market Strategy

    Collaborate with teams to devise a single operating cadence & launch strategy

  • ✓ Launch Campaigns

    Lead product launches and create award-winning campaigns that drive signups

  • ✓ Content Creation

    Create assets for all marketing, sales and onboarding channels - Design, Copy & Video

✓ Design, Positioning & Messaging

Conceptualise & package products that fill gaps in the market

✓ Roadmapping Product Dev.

Own Sacks cadence cycle for product delivery

  1. Planning & hitting unmoveable deadlines for quarterly development and new product releases

  2. Delivering market-facing launches (events) each quarter - to focus development prioritisation and gather market feedback

✓ Go-to-market Strategy

Collaborate with teams to devise a single operating cadence & launch strategy

✓ Product Launches

Write, direct, produce & present launch events

✓ Campaigns

Create award-winning campaigns that drive awareness and signups

✓ Content Creation

Create assets for all sales & marketing channels

✓ Copy ✓ Design ✓ Video

Why me?

Great product marketers gather & evaluate information, solve problems, devise groundbreaking solutions and apply knowledge in real-world contexts. My unique analytical, strategic and creative skillset allows me to think critically, bring concepts to life visually, as well as communicating the value of products in the most digestible and compelling way, by achieving the perfect balance of verbal vs visual communication.

  1. Design unique products that solve customer pain points

  2. Communicate their value through compelling messaging & content

  3. Maximise sales with effective go-to-market strategies

Skillset

Product

  • Product Design UX/UI

  • Positioning & Messaging

  • Proposition Development

  • Go-to-market Strategy

Marketing & Content

  • Digital Marketing

  • Media Planning

  • Social Media & Influencers

  • PR Comms

  • Events

Design

  • Brand Design

  • Art Direction

  • Graphic Design & Illustration

  • Web Design

Copywriting & Messaging

  • Copywriting

  • Scriptwriting

Video

  • Film Direction

  • Video Editing

  • Production

  • Styling & Photoshoots

  • Photography