Real Food Rots
ART DIRECTION | COPYWRITING
During my time at Ogilvy in 2018 I conceptualised and pitched the concept for the Mouldy Whopper campaign, which was subsequently adapted by Ogilvy and became one of the most awarded campaigns of all time.
The global campaign showcases a Burger King Whopper burger decaying over a 34-day period. The ad is designed to highlight the chain's decision to remove artificial preservatives from its flagship burger.
