Moldy Whopper
Burger King: Award Winning Campaign Creative
During my time at Ogilvy in 2018 I conceptualised and pitched the concept for the Moldy Whopper campaign. It was subsequently adapted and became one of the most successful and awarded campaigns of all time.
The global campaign showcases a Burger King Whopper burger decaying over a 34-day period. The ad is designed to highlight the chain's decision to remove artificial preservatives from its flagship burger.
