PROBLEM
Coodash are the Spotify of news. The platform gives you access to content from multiple publications. As well giving subscribers the ability to customise their own newsfeed, so they can avoid the algorithms and chaos of social media.
Their messaging and content failed to communicate why they were different to conventional news platforms.
SOLUTION
Following a series of strategy workshops we created a messaging framework that educated users on the key features / USP’s of the platform:
Access to multiple news sources in real-time
Customise your newsfeed and filter out the noise
Spark independent thought and form a balanced perspective
This exercise formed the basis of a wider creative project, including the production of an explainer video and digital campaign.
