Coodash
Your point of news
BRAND DESIGN | POSITIONING & MESSAGING | COPYWRITING | VIDEO PRODUCTION
Coodash is the Spotify of news. The exciting platform gives you access to content from multiple publications, so you can form your own point of view.
Giving subscribers the ability to customise their own newsfeed, so they can avoid the algorithms and chaos of social media.
Solution
The messaging framework educated users on the key features / USP’s of the platform:
1. Access to multiple news sources in real-time
2. Customise your newsfeed and filter out the noise
3. Spark independent thought and form a balanced perspective
Problem
Their messaging failed to communicate why they were different to conventional news platforms.
Following a strategy exercise I created a messaging framework that formed the basis of a wider creative project, including the production of an explainer video and digital campaign.
