Edit Suits: Fit for purpose

SUIT DESIGN & STYLING | ART DIRECTION | COPYWRITING | PHOTOSHOOTS | VIDEO | WEBSITE DESIGN | SOCIAL MEDIA MANAGEMENT

Brief

Create a fun campaign that helped Edit Suits stick out in the traditional made-to-measure menswear market, whilst presenting an aspirational and premium identity.

Insights

1. Suits aren’t bought willy-nilly. They’re bought for a particular purpose

2. A lot of men find it hard to relate to pretentious fashion brands

Campaign

A straight-talking and witty campaign, creatively built around the common day-to-day uses of suits and custom menswear - e.g. work, wedding.

The message: ‘We tailor suits for the modern man. A man with aspirational interests and original style. A man with purpose who gets sh*t done.’

The campaign successfully resonated with Edit Suits’ core market, boosting website traffic and increasing appointment signups.