List Creatively: 360 Campaign
ART DIRECTION | SCRIPTWRITING | FILM DIRECTION | PRODUCTION | GRAPHIC DESIGN
Customer Pain Points:
Restrictive listing portals and unprogressive industry standards stifle agent creativity and limit the ways agents can present properties online
Agents don’t have the power to capture properties themselves and present listings in their own way - due to reliance on 3rd party creators (e.g. photographers, designers)
Real estate is highly competitive, so differentiation and quality listing content are essential for agents to stand out and dominate their territory
Agents don’t have the tools to build their personal brand, despite living in the ‘Selling Sunset’ era
Solution: Giraffe360’s user friendly technology empowers agents to capture, create and personalise high-quality content themselves, for all channels, without the need of third party support (e.g. photographers, designers).
Campaign: I launched the List Creatively campaign to inspire real estate agents to take control of their listing presentation, embrace individuality and stand out in a competitive market. The campaign brought Giraffe360’s revolutionary editing tools to life, demonstrating the ways agents can easily elevate their listings.
Results: The 360 campaign successfully drove lead generation and demo signups through targeted meta advertising, banner remarketing ads and email marketing. Aspirational social media content, events, PR and influencer partnerships drove top of the funnel brand awareness activity, doubling website traffic & search volume, boosting organic demo signups by 80%, increasing our social media following by 30% and improving customer sentiment (achieved 4.8 trustpilot rating).
The campaign was also a successful brand building exercise - we stood for something as a company for the first time, which formed a strong aspirational identity and differentiated us from competitors. An identity that celebrated change in a traditional industry, making viewers reimagine what it is to be an agent.
