Depend on Pendleton
James Pendleton: Campaign Creative
WePlay Showreel
Art Direction & Production
A necessary evolution
Unilever: Campaign creative around reducing plastic waste
The fast life
#TheFastLife campaign is a campaign that I wrote and directed for the UN. It targets a Muslim audience during Ramadan, as the tradition of charitable donations is key to this religious period.
To many, the 'fast life' means living a life filled with money, cars and showing off.
The film comically subverts this general understanding, giving it new meaning. Despite the glitzy overlay it draws on the relatable mundane experiences of fasting during Ramadan.
SSE Energy
Portal Explainer Video
