British Medical Association
Rebuild General Practice
Rebuild General Practice: Campaign
CAMPAIGN DESIGN | COPYWRITING | ART DIRECTION | PRODUCTION
In spring 2023 I led the launch of 'Rebuild General Practice' with Boulder Creative and BB Partners, a campaign backed by the British Medical Association and GPDF to highlight the crisis that General Practice is facing.
The campaign launched via emergency press conference, featuring former Health Secretary, Jeremy Hunt MP.
Social activations
Including the ‘Prescribe Progress’ digital and print activation, which creatively allowed GPs and patients to suggest ways we can solve the crisis - in the form of a relatable GP prescription slip.
As well as 'The Diagnosis' - a video starring multiple GPs, each highlighting the current pressures in General Practice.
